Business development coaching by Miss Kafayat Salami (Psychologist) at ProInSafe Launching
Business development is all about developing new products in the market, it is a strategic activity. From a business perspective it is the driving force/long term of a business. Sales is about closing deals with paying customer its more tactic. A business executive must be able to do must be able to do both the business development duty and that of a sales person, he must be able see the opportunities of the business. As a sales person you must know how to find potential customers and build customer relationships. If you understand business development as a sales person you are already ahead of competitors.
Core business development knowledge
- Current state of your business (you have to have a perspective of your business) swot- strength, weakness, opportunity and trends.
- Industry and sector trend and key issue
- Competitors (swot analysis)
- Primary source of sales
- Customer profile
- New products/sales opportunities
- Market expansion opportunities
- Long term perspective
- Business cost and savings potential
Core business development skills
- Product expansion
- Cold calling
- Winning meeting
- Cost saving
Key issues in business development
- Are you talking to a decision maker?
- Can your product or service solve a problem for your lead?
- When will your lead need your product or service?
- Can your lead afford to pay for production or service?
- How will your products or service address your client’s pain?
Key to sale success
- Demonstrate how your product or service address your clients pain
- Compare and contrast your growth wins to that of your competitors
- Demonstrate your product or service
- Be clear about the benefit for the company and client persons
- Pricing, implementation and contract terms.
- Engaging in digital marketing. However sometimes it is difficult to earn the trusts of online consumers. This has become easier with ProInSafe. Getting validated by ProInSafe will give you an access to YAS code you can share with your potential consumers to easily earn their trusts.