Here is

Feels great to graduate, how about the courage to radiate and stand out in the labour market?

If none is ready to employ you, cmon! Employ yourself and others.

Wisdom and Opportunity for Nigerian Graduates to Radiate as expected…

     After graduating, I was fortunate to get a job in an hospital earning 320,000 a month, at first I felt on top of the world because I thought this was much money but after working for over 8 months and I had no significant achievement not even a notable impact in my community, I made a hard decision to resign.

Take a decision to think like you have no degree, actually forget that you have a bachelor’s degree in any discipline. That’s where your story of entrepreneurship and success will start.

Things have changed so we must change too, Universities in the 70s used to produce 1000 graduates each year and they would get jobs even before finishing, but now each year we graduate more than 80,000 students from over 30 universities and 100 institutes yet there is limited organizations not to mention job vacancies.

Most of the Educated people in Africa are poor not because they are dense but the way they see things just doesn’t apply to the real world anymore.

The biggest excuse for getting paid such low amounts of money and having to sit and work for another person for 30 days is “THE DEGREE”
This has made most of the degree holders very poor and will die that way most likely.

▪A degree holder does not know how to generate money even from the simplest thing unless that money is generated for the employer. He is so dependent on the salary that he can do anything to get a job but will not think of starting a business or investment of his own to employ others not even operate a chapati Business where he can make 30k a day.

▪A degree holder is not prepared to start a company and grow it in 2 to 3 years but will spend 4 years searching for a job and work for 30years pushing another person’s dream

▪A degree holder is so eager to get out of this country and work in another country than spend time to develop his own country by creating solutions and innovations.

▪A degree holder will blame the government for lack of jobs even when he was on government bursary for him to have his degree.

Here is the life changing question…Why are so many degree holders poor?

Because they have decided to pride themselves in a degree and failed to think better than a man who does not have even a certificate to his name. No wonder many of the world changers (posed as the most successful people) today are “degreeless” but of course they are enlightened  and learned individuals, just not in a conventional and boring way.

Note! I  am not against education, not at all. I am educated and will definitely further my education in every sense of what education means. All I am saying is, we need to be resourceful and put our knowledge to fruitful use, in order to benefit us and our community. Schools exist to only polish our potentials which must be exploited productively to solve problems around us, thereby create opportunities for ourselves and others. Your learning back at school should yield earning for you after school. Graduates are meant to radiate, not just to wait.

      If you want to progress, throw away the thoughts of having a degree and start thinking better than someone with or without a degree. Have an open mind and start anything that will address a problem and can make you money. 

Be prepared to work extra hard – work like an ox for YOUR business. Learn to be a creator of opportunities rather than a seeker of opportunities. Always remember this:

If you strive, you will surely thrive. ~Rukayyah Rahman

    Nigeria has over a million unemployed people, don’t seek a job for just yourself, seek jobs for many others by creating an opportunity that will solve problems and open positions to hire some or many others. Together we can create a socio-economic inclusive society.

Now if you have taken a bold step to create an opportunity for yourself by starting up a business, trust me you need online presence to accelerate your sales, you may be concerned on how to convince people of your credible products and services. Thank Goodness!! A problem solver, known as ProInSafe is available to help out.

Get verified and certified with YAS codes and watch your business grow in amazement.

You may as well benefit from our empowerment program. Keep an eye on our blogs to watch out for opportunities that could benefit you financially, intellectually and or socially.

At ProInSafe we promote credible businesses!! And provide opportunities for youths to create more opportunities to facilitate community development!

Facilitating safety and prosperity while creating an enabling environment where all thrive is the goal!!!!

God bless Nigeria! God bless Nigerians! God bless ProInSafe!!!

Hurray! ProInSafe Just Got LAUNCHED !!!

Hurray! ProInSafe Just Got LAUNCHED !!!

Hurray! ProInSafe Just Got LAUNCHED !!!

2019 comes with one of the Biggest News so far, which holds The official Launching of a Nigerian Innovative Organization whose aim is to facilitate safety for online consumers and prosperity for credible businesses and diligent youths. This Organization is known as “PROINSAFE!!!”


You are a Nigerian Entrepreneur with credible products and services but it seems hard to convince online consumers of your credibility, you should get registered with  ProInSafe by visiting www.proinsafe.com. We convince your potential online consumers of your tested and trusted credibility.

You are an online consumer who is concerned not to fall victim of scam businesses, you can always verify the credibility of businesses before transactions on ProInSafe .

You are a youth with innovative and lucrative idea(s) to create a better community, you are welcome to ProInSafe, we are available to provide relevant support and mentorship.

Together we can uplift Nigeria! @ProInSafe, your safety and prosperity is our business. :

You can follow us on

IG @Proinsafe

FB @Proinsafe

Twitter @Proinsafe

You can also visit: www.proinsafe.com or contact info@proinsafe.com


ProInSafe for your business success.


Job Vacancy at Atooti Five Star Fuel Wonder Marketing Company

The Basics of Branding

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.